Helping Red Bull Sales Reps Spend More Time Selling

Red Bull is globally recognized for its energy drinks and dynamic marketing, particularly its sponsorship of high-energy sports and cultural events. Since its launch in Austria in 1987, the brand has grown significantly, selling billions of cans annually across more than 175 countries and fostering a strong, engaging presence through creative and community-focused initiatives.

Innovation

Cloud-Based App Build

Image of a robot and a cog indicating automation

Automation

The Problem

Red Bull approached Shaping Cloud to look for a way to increase process efficiency and communication between their HQ and remote field sales reps.

Sales reps were out visiting clients and prospects every day and they found it increasingly difficult to keep up with the different marketing campaigns the brand was running, as well as all the admin into different systems each time an order was placed.

Red Bull wanted a field sales application that would allow the team to spend more time speaking with their customers and less time travelling and struggling with systems.

The Solution

Shaping Cloud undertook a discovery to capture requirements and design a field sales app that would be simple for sales teams to use, capturing all essential data and informing sales reps of the latest offers to customers.

Following a successful discovery and design, development ran through alpha and beta phases before going live to improve Red Bull’s sales experience.

The Outcome

By turning disconnected and paper-based processes into a mobile app with real-time, on-site information, training, demos, costings, and orders, Red Bull were able to improve their sales experience and performance.

With a ‘launchpad’ for quick sharing of essential information, and built-in intelligence to dynamically present content relative to the sales rep and their agenda, staff are able to carry out customer-facing activities in a streamlined way that really reflects the brand’s focus on performance excellence.